Customer Segment Lead

Job Title: Customer Segment Lead – Medium and Small Customers

Location: Cape Town, Tyger Waterfront office (office-based with optional, 2-days per week remote work policy)

About NOA
NOA is an integrated renewable energy independent power producer, established to provide its customers with innovative and flexible solutions on their journey towards ‘Net Zero’ emissions and low-cost clean energy – by wheeling the energy generated by utility scale solar and wind generation facilities, augmented by battery energy storage systems.

To achieve this, NOA has assembled several critical building blocks:

• A strong balance sheet with secured and disbursed equity funding from blue chip shareholders (the Old Mutual group, via the Ideas Managed Fund and the AIIF 4 Fund, both managed by AIIM) with long standing commitment to the renewable energy space in Africa.;
• An innovative capital and operational structure backed by a top-tier South African commercial institution; and
• development partnerships with several of the most successful project developers in South Africa, with successes in both the Renewable Energy Independent Power Producer Program (REIPPP) and the Commercial and Industrial (C&I) space.
• An aggregation entity (NOA Group Trading) aimed, in part, at disrupting the conventional project finance model that has characterised the C&I space to date, which is in the process of obtaining a trading licence from NERSA.
• Demonstrated track-record through some of the first private wheeling transactions to enter construction (including 30MW currently in operations for a listed mining company) and more than 625MW of wind and solar generation facilities in the financial close process
• An agile group of energy sector veterans committed to making a major contribution to the low-carbon energy transition – both in South Africa and across the rest of the African continent – who have been assembled to realise a mission of delivering more than 10GW of clean energy generation in the next 10 years.

About the Role

The Segment Lead – Medium & Small Customers is responsible for delivering on a consistent and scalable pipeline of energy supply agreements from the Medium (<50MW Notified Maximum Demand) and Small (1-5MW Notified Maximum Demand) segments and contributing to the evolution of the suite of NOA renewable energy products.

Reporting to the Head of Sales, this role focuses on identifying and developing high-priority customers in the segment, responding to RFPs (where applicable), engaging with qualified leads, supporting the execution and delivery of sales opportunities, and developing strategies to engage customers directly. A key priority is ensuring that NOA’s wheeling products align with customer energy needs, adhere to and keep ahead of regulatory requirements and market trends. This role requires a combination of strategic business development, commercial acumen, sales expertise, and stakeholder engagement to drive the delivery and close of complex energy supply transactions in a rapidly evolving market.

Overall responsibility for the performance of the segment means this role must be comfortable managing and scaling a team of 5-10 people of the next 2-4 years. The successful applicant will
prove adept at providing reporting insights into the overall performance of the segment and the sales force, using quarterly OKR’s and an up to date CRM system to ensure alignment across the segment
and the broader sales organisation.

Key responsibilities:

1. Market & Opportunity Analysis

• Research the energy needs, procurement processes, and regulatory landscape
  for medium to small customers to identify new opportunities.

2. Business Planning & Strategy Development

• Develop business plans outlining financial, operational, and strategic feasibility
  for customer energy solutions.
• Build and maintain relationships with large energy consumers across sectors
  such as manufacturing, mining, retail, municipalities, and agriculture.
• Stay ahead of market trends, policy changes, and Eskom tariff structures to position
  the aggregator’s offerings competitively.

3. Stakeholder & Partnership Engagement

• Establish and maintain relationships with customers, regulatory bodies, and key industry partners.

4. Product & Solution Development for Customers

• Collaborate with internal teams to design and implement viable renewable
  energy solutions suited for medium to small customers.

5. Sales & Business Development Execution

• Lead the sales process by identifying customer needs, engaging key decisionmakers,
  and securing energy supply contracts.
•  Present compelling value propositions, demonstrating how energy aggregation
  and trading solutions can reduce costs, improve reliability, and optimise energy
  consumption.
• Negotiate Energy Supply Agreements, wheeling arrangements with customers

6. Performance Monitoring and Reporting

• Track and report sales performance, customer acquisition metrics, and
  contract execution rates.
• Leverage data analytics to assess market dynamics and adjust strategies
  accordingly.
• Provide senior management with insights on customer demand trends, risk
  factors, and new opportunities.

7. Cross-Functional Collaboration

• Work closely with NOA’s product development, legal, and trading teams to
  align customer solutions with broader company strategy.
•  Work closely with the trading team to structure and price energy supply
  agreements competitively.
• Ensure compliance with regulatory frameworks, licensing requirements, and
  Eskom connection policies.

8. Innovation & Industry Best Practices

• Research and implement global and regional best practices to drive innovation
  and optimize energy solutions for customers.

Required Qualifications & Experience:

• 8+ years of experience in sales, business development, or product development, ideally in
  the energy sector, with demonstrated reporting capabilities.
• A strong understanding of South Africa’s customer market, including regulatory and
  operational requirements.
• Proven ability to identify and secure business opportunities within the medium to small
  customer segment.
• Strong communication, presentation, and relationship-building skills to engage effectively
  with stakeholders and customers.
• A collaborative approach to working with internal teams and external partners to drive
  strategic sales and product success.
• A passion for renewable energy and a commitment to supporting customers in their
  transition to sustainable energy solutions.

Benefits

• Competitive salary in line with experience, short-term incentive and equity investment exposure
• Opportunity to work in a dynamic, mission-driven company with strong financial backing and a
  deep commitment to help unlock the just energy transition in South Africa.
• Be part of a growing team at the forefront of the South African renewable energy industry.

To apply for the role, email your resume to careers@noagroup.africa together with a cover letter that
highlights your relevant work experience and achievements that make you an ideal fit for the role,
and what motivates you to join the NOA mission.